MBA (Business Analytics)

Greater Noida Institute of Technology (MBA Institute)

The MBA (Master of Business Administration) program with a specialization in Business Analytics is designed to equip students with the knowledge and skills necessary to leverage data and analytics to drive strategic decision-making and enhance business performance. The program aims to prepare graduates to become leaders and managers who can effectively harness the power of data and analytics in various business contexts. The specific objectives of an MBA Business Analytics program :

• To develop a strong foundation in business fundamentals, including finance, marketing, operations, and strategy, to understand the broader business context in which data and analytics are applied.
• To provide a comprehensive understanding of data analysis techniques, statistical modeling, data visualization, and predictive analytics to effectively interpret and derive insights from large datasets.
• To cultivate skills in data management and data governance, including data acquisition, data cleansing, data integration, and data privacy, to ensure data quality and integrity.
• To foster critical thinking and problem-solving skills to identify business challenges and opportunities, and apply analytical techniques and models to develop data-driven strategies and solutions.
• To enhance communication and presentation skills to effectively communicate complex analytical findings and recommendations to non-technical stakeholders.
• To provide hands-on experience with industry-standard tools and technologies used in business analytics, such as statistical software, data visualization tools, and big data platforms.
• To promote ethical and responsible use of data and analytics, including considerations of privacy, security, and legal and regulatory compliance.